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GEORGIA ADDS AGION TO SELECT WORK BOOTS - New models protect feet from harmful bacteria

Long known for its premium quality work footwear, Georgia Boot has improved upon itself yet again by adding Agion™ technology to its product line. AgION is an antimicrobial treatment that uses a special compound with silver ions to kill a wide variety of bacteria, fungus, mold and mildew.“Agion is used in a full spectrum of applications from hospital equipment to food packaging,” said Mark Recchi, vice president of product development. “Now, Georgia Boot products will have the same ability to fight bacteria, which decreases the chance for workers to get athlete’s foot and other types of infections that come with wearing boots all day. Several new Georgia Boot styles will have a full lining that has been through the Agion treatment process.

 These new work boots come in six-inch, eight-inch and Wellington styles. Steel-toe and metguard versions are available as well. Many of these models also feature a tempered steel shank for support and the company’s patented Comfort Core® Airflow orthotic insert, which provides cushioning and breathability. A lightweight slip and oil resistant rubber outsole adds to the line’s list of safety features. Most new models also meet ASTM electrical hazard standards.

Georgia Boot manufactures and markets quality-crafted work, safety, Farm & Ranch® and outdoor footwear. See the full selection of steel and non-steel toe work boots for men and women right here at georgiaboot.com.

GEORGIA TAKES GIANT STEPS IN VALUE AND COMFORT

Georgia Boot’s Georgia Giant line has long been known for its value proposition for customers. Now, the company has taken that to a new level with its Georgia Giant 2.0 collection.

“Georgia Giants represent the heritage of our company. This was our original work boot line and everyone knew that a Georgia Giant represented the best value in the market,” said Doug Kamerer, brand and product line manager. “It’s still that way today. Now, for the first time with the 2.0 series, we have added our patented Comfort Core® insole system to our Georgia Giant line for the first time.”

In addition to the Comfort Core, the four styles in the series have a removable shock absorbing, covered footbed and are made from full grain leather. They feature a rubber outsole with replaceable Goodyear welt construction. The new Georgia Giant 2.0 boots will be available in steel and non-steel toe models and on store shelves by September of 2008.

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